So I got good and sick the other day and have spent a lot of time on the couch nodding in and out of feverish sleep while AMC is on in the background. Fun, huh?

AMC runs a lot of commercials for an acid reflux drug called "Aciphex".

Here's a hint, drug companies. When you pick a name for a medicine, consider how it will ultimately be pronounced.

In my feverish dreams, I just kept wondering what "ass effects" were and why AMC was trying to sell them to me.